“Suzannah, if we were to work together, where do we start?” [Video #4 in the 4-part Meet Suzannah Video Series]

Here’s my short answer to the question: “If we were to work together, where do we start?”

(Hint: It’s all about determining what the audience needs to hear, putting it into a defined structure, the magic of my 3-step process, and THEN…(watch the video to learn more — because the last point is about YOU (yes…YOU!))

(Full transcript below).

I happily invite you to contact me if you’d like information on booking:
– A Presentation & Public Speaking Training Program for your team
– Executive Speech Coaching to help you prepare for your next presentation
– A speaker for your next conference or off-site meeting.

Credit to technical guru David Papp for his suggestions, guidance, pokes and talents in making this video series a reality.

VIDEO TRANSCRIPT:

I work with a three-step process. The first step is really about establishing and trying to understand your audience. What is it that the audience needs to hear? Before we can even start crafting that presentation, sitting down and writing it, putting some slides together, we really have to get clear on what it is that the audience needs to hear. How do we want to educate them? How do we want to inspire them? And how do we want to persuade them? So essentially, what do you want your audience to learn, to feel, and to do?

Then once we’re clear on that, we move on to the second stage which is structuring the presentation. Creating a structure, creating a focus and I work with a specific framework that almost lays out a step by step process on how to build the speeches. It includes what stories do you use, how do you identify which key points we talk about, a really strong, impactful opening. How do you understand the pain points of the audience and a visionary conclusion that really allows the audience to see where they could be in the future if they take the advice that you’re sharing in your presentation.

And then our third step is, you know, on the ground, getting ready to give that presentation. What is it about your delivery? How do we ensure that your delivery is confident? That your delivery is powerful and that when you get up in front of the audience with this very strong structure and this strong message for the audience, that you deliver it in the best way and the most powerful way that you can with your own unique personality and your unique talents and your unique skills.